Retail and Channel Marketing PDF
This text, written for graduate and postgraduate students, investigates the current trends in channel management from both the distributors and the manufacturers perspectives. A winning go-to-market strategy is a fundamental driver of competitive advantage. Manufacturers today have to find new ways to manage their channel relationships with evolving distributors. Besides being big economic players, distributors are also very effective in marketing activities, with the advantage of being in constant contact with the end-customer. Retail trends, marketing and innovation, e-commerce, channel marketing and multi-channel management are comprehensively covered, alongside theoretical and managerial issues. Business cases, as well as industry data and insights, are effectively used to illustrate key concepts in retail and channel marketing. Key features : chapter summary to support learning
| TAILLE DU FICHIER | 8.59 MB |
| ISBN | 9781782546207 |
| AUTEUR | Sandro Castaldo |
| FICHIER | Retail and Channel Marketing.pdf |
| DATE | 05/06/2020 |
The digital future for retail. By Tery Spataro 10 Dec , 2014. Essential . Multichannel retail strategy . Retail . Explore our E-commerce and Retail Digital Marketing Toolkit. Creating a strategy for integrated in-store digital retail 'Consumers are 'center stage' in their relationships with retailers. The idea that a bricks and mortar store can simply 'pile it high and sell' are increasingly What is Omnichannel Retailing? - [2020 Definition …